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Online Video Is Ready for “Primetime”

We are excited to announce Project Primetime, Adobe’s integrated video technology platform to enable smooth, TV-like experiences for ad-supported videos across Web-connected devices. Primetime creates...

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Confession of an Ad Guy

I have a confession to make. I’ve been in the digital ad business since 1999 – a long time by internet standards – and my entire perspective on what makes the digital world go round has been...

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Co-existence, Not Cannibalization

Yesterday, I had the pleasure of sharing the stage at Adobe’s Digital Marketing Summit with Prateek Alsi from Time Warner Cable Media. In a fireside chat format (which seemed a bit out of context...

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New revenue opportunities for media companies and advertisers as similarities...

Today, at the NAB Conference in Las Vegas, we released a study highlighting key trends in online ad engagement and monetization within digital video content. Among several important insights, strong...

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BBC: “The biggest broadcasting event in our 90 year history”

A blog post from the BBC Director General Mark Thompson has paid tribute to the Olympian efforts of everyone at the BBC who delivered what he calls “the biggest broadcasting event in our 90 year...

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Auditude Takes Home Award and Celebrates Anniversary With New Update

It’s been a busy week here for the Project Primetime team. In the midst of celebrating the anniversary of Auditude joining Adobe, our industry-leading ad server was awarded the Streaming Media Reader’s...

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Project Primetime Integrations Make It Easier to More Effectively Monetize...

In addition to our Project Primetime announcements introducing Adobe MediaWeaver and the Primetime Media Player SDK, we are excited to unveil deep integrations between our analytics and advertising...

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Introducing Adobe MediaWeaver – Innovation for Video Ad Insertion Across Devices

Programmers and operators struggle to effectively insert video ads into professional content across devices. Adobe MediaWeaver addresses this challenge as a core component of the latest version of...

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